On-the-job training, task & efficiency management technology for instant access to learning materials and answers.

The newly onboarded worker struggles to complete a specific activity without support, risking decreased productivity, increased frustration, unsafe conditions, and rising business costs.

Problems

High Turnover Rates for New Employees

More and more new hires for this company would only stick around for roughly one or two months. By the time employees would start getting the hang of their job - they would be putting in notice to leave the company. A lot of the individuals that would get hired for these positions would be looking at this role as temporary.

Difficulty Tracking Training & Up-skilling Progress

Whenever employees were looking to excel to the next level - they would have no way to show their interest in learning new skills. Not only that, but they would need to wait for a manager to support their continued learning. This could take a really long time, especially if they were not on the same shift or managers had other important tasks to attend to during this time.

New Employees Can't Get Proper Training

Training for staff included watching a week's worth of video training content in a back room before getting sent to the floor. Most new hires would have trouble retaining the information learned and would find themselves still reaching out with a bunch of questions after completing all of the training given during week 1.

Solutions

New Employees Training on the Floor - Starting Day 1

To address the issue of an outdated and unresponsive design, the web design team implemented a responsive design framework. This ensured that the website would adapt seamlessly to various screen sizes, providing a consistent and user-friendly experience across tablets, and mobile devices.

Tracking Training Progress & Requests for Advancement

The team conducted a thorough analysis of user behavior and preferences, leading to the implementation of a streamlined navigation structure. This involved simplifying the menu hierarchy, introducing intuitive category labels, and improving search functionality. Additionally, the information architecture was reorganized to enhance user flow and enable users to find relevant products more easily.

Smart Searching for Quick Solutions - No Manager Needed

The app's usability engagement rate significantly increased as users found it easier to navigate and locate desired products.

New and Better Branding

To enhance the visual appeal and branding of the website, the design team created a modern and visually engaging interface. They developed a new logo that captured the essence of the brand, incorporated consistent color schemes, and employed appropriate typography. The overall visual design aligned with the brand's identity, establishing a more cohesive and memorable experience for users.

Results

Improved Employee Satisfaction and Engagement

The enhanced user experience resulted in increased engagement metrics, such as longer session durations, a higher number of training views/completion rates and increase employee satisfaction.

Increased ROI for Newly Hired Employees

The app's improved training usability, intuitive navigation, and visually appealing design contributed to an increase in training conversions. Visitors were more inclined to make search for the answers to their questions through the app rather then spend time going to find a manager on duty.

Positive Brand Perception and Recognition

The revamped website successfully conveyed the brand's identity through a cohesive visual design and branding elements. This led to improved brand recognition and a stronger connection with the target audience. The website's professional appearance and user-friendly interface positively impacted the brand's perception, building trust and credibility among users.

Conclusion

Though it was still early in the process of perfecting the needs of the employees and would need adjustments to adapt to other models of retail stores, the first phase was a success. We went fast, let the user needs guide the roadmap of what we built, Leveraged the experts we had on hand to grow our engagement and solve problems ahead of hearing about them via the feedback loop. SkillsTrax highlights the importance of thoughtful user experience strategy in achieving business objectives and driving growth in the digital training realm.